GL Stevia, a global leader in steviol glycosides, successfully showcased its next-generation stevia innovations at Natural Products Expo West (NPEW) 2025. With growing recognition of Reb D, Reb M, and Glucosyl Steviol Glycosides (GSG) in North American and European markets, the exhibition provided an ideal platform to highlight the latest advancements in stevia sweeteners and industry trends.

Growing market awareness of new generation stevia

At NPEW 2025, GL Stevia observed a significant shift in market awareness. Reb D, Reb M, and GSG have gained recognition among industry professionals, with more food and beverage manufacturers considering them as superior alternatives to traditional stevia extracts.

Growing market awareness of new generation stevia

One of the most exciting trends witnessed at the event was the launch of PURE-ENERGY, a new beverage that exclusively uses Reb M as its sole sweetener. This development signals a growing preference for high-purity, single-source stevia formulations that deliver a sugar-like taste without the need for artificial sweeteners or additional masking agents.

“We are excited to see brands fully embracing Reb M as a standalone sweetener,” said general manager Jeffrey. “PURE-ENERGY is a great example of how manufacturers are prioritizing clean-label, sugar-free formulations while maintaining excellent taste. This aligns perfectly with our vision—offering stevia solutions that are sweeter, more cost-effective, and better tasting.”

Stronger relationships with long-term clients

Beyond engaging new customers,  NPEW 2025 also provided an opportunity for GL Stevia to reconnect with long-term clients. Many existing partners visited the booth, allowing them to experience firsthand the enhanced taste and functional benefits of new generation stevia.

For these loyal customers, the improvements in Reb D, Reb M, and GSG were clear. Through on-site tastings, they were able to compare the cleaner taste, reduced bitterness, and improved aftertaste of the new solutions. The direct interaction reinforced confidence in GL Stevia’s ongoing commitment to innovation and quality.

“Meeting our long-term partners in person allowed them to truly experience the advancements we’ve made in stevia sweeteners,” said business director Lucy. “Many of them noted the significant improvement in taste, which strengthens their trust in our solutions and reinforces why they continue to choose GL Stevia as their preferred supplier.”